Background 1 “Diamond permanent far” from scratch and deeply rooted among 0

Fashion shoes blog background 1 “diamond permanent far” from scratch and deep-rooted among

From fashion shoes blog, post background 1: “diamond permanent far” from scratch and deep-rooted among
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Ten years ago, diamond is a luxury China people’s dream, ten years later today, for the salaried class diamond, has also can not stand. Ten years ago, Shanghai people buy a diamond, the proportion of married, 12%, now has risen to 77%. Ten years ago, the average weight of diamond wedding more than 12 points, now has risen to 28 points, a new pair of diamond ring holy Wuwan wedding spent a lot of people, “diamond permanent far” belief, originally is ingrained in.

As for the wedding ring in Shanghai, natural meeting reminiscent of the “old fengxiang” these three words. “Old phoenix” is our country famous brand of gold, 156 years glorious history, popular diamond, this traditional goldsmith “flagship store” has an absolute say. We have deliberately interviewed “old fengxiang” market planning department employee.

Diamonds are no recent in silver floor, counter, before the cultural revolution introduced Shanghai diamond jewelry inlaid technology sales. However, cumbersome process technology, as well as natural diamond, rare itself, destroy the diamond jewelry status difference. Then the diamond jewelry is only powerful Kuotai great interest, compared to those who can rare items from gold or more popular.

The cultural revolution? In 1982, “old fengxiang” re-opened, when diamond jade-green ring edge adornment, has begun to appear in the counter, and they are just some of the inconspicuous diamond pieces just.

? Is in the early 1990s, with the improvement of living standards, the diamond start gradually to the public the mysteries of gradually presented to the audiences’ eyes, a single diamond ring become protagonist. Advertising like diamond “permanent far” tight concept will admit that this view.

? In fact, the respect such as diamonds can be divided into 369 wait, and not all the diamonds are mobile hundreds of thousands or even millions more ridiculous price. Diamond has gradually civilians road, and is now a few thousand dollars, and everyone can have their own “forever”, why not?

? Gold jewellery has occupied the “old fengxiang” half country, but now gold, platinum, diamond jewelry had become the three pillars of cases, sales almost flat.

? Diamond is the biggest consumer groups of new people married, a pair of marriage and diamond ring, two people can represent “everlasting feelings,” as for diamond size, 20-30 points are source? buy